About Velvet West

Velvet West is the home of the London Cowgirl — where timeless western spirit meets modern city edge.

Born from a passion for all things western, the brand was created to bring individuality back into fashion through thoughtfully crafted, one-of-a-kind pieces. We work with beautiful, high-quality materials to honour classic western style, reimagined with the energy and attitude of city life.

Each piece in our collection is either handmade or carefully curated, forming a range we are proud to share with you.

All handmade designs are created in our South West London studio, with a strong focus on craftsmanship and conscious production.

Our aim is simple: to deliver pieces that arrive at your door ready to inspire confidence, self-expression, and a sense of individuality in your everyday wardrobe.